MERCEDES-BENZ INDIA TO INTRODUCE 15 VEHICLES IN 2021

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  • MERCEDES-BENZ INDIA TO INTRODUCE 15 VEHICLES IN 2021

    Mercedes-Benz India, at its first ever virtual annual news conference, has revealed that its launch plan for the approaching year includes 15 new products, spanning all-new models just like the A-Class limousine, new-gen GLA, to facelifts of current models, with a spotlight on strengthening the sedan segment. These launches are scheduled for Q2 of 2021 onwards, which points to many launches monthly. India will get the foremost hardcore within the Mercedes-AMG GT lineup, the GT Black Series. The facelifted E-Class and new-gen S-Class should be other launches to seem forward to.

    As one of the finest performing luxury brands, with cumulative retails sales of 7,893 cars in 2020, Mercedes-Benz remains doubling down on its India investment, with over Rs 400 crore earmarked for local production development, meaning we are able to expect to visualize more locally-produced cars wearing the three-pointed star, or perhaps more heavily localised products. The manufacturer is additionally keen on bolstering its online retail platform within the coming years, which contributed to 14 per cent of overall sales within the last year.

    THE E-CLASS, MERCEDES-BENZ INDIA'S UPPERMOST SELLING MODEL, IS ALSO LIKELY TO BE UPDATED IN INDIA THIS YEAR.

    The sturdiest models for Mercedes-Benz India were the C-Class, E-Class LWB, GLC, GLE and GLS, with certain models of the beyond being met with irresistible demand. Of these, the E-Class LWB endures to be the blockbusting model for Mercedes-Benz India, while the GLC was the primary popular SUV for the brand. Notably, the company launched 10 models last year, comprising its first ever EV, the EQC SUV, and thus the first ever made-in-India AMG model, the GLC 43 Coupe. That aside, the company also defined its plans to be 100 per cent CO2 neutral by 2022, with up to 80 per cent of its energy necessities to be met by solar energy by 2021.

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